Spotify Owned Channels evolved into This is Spotify, marking a shift from primarily communicating product updates and features to becoming an editorial and cultural platform. The ambition is to tell compelling stories at the intersection of music, podcasts, creators, fans, technology, and culture, brought to life through distinctly Spotify audio-visual experiences.
I led the creative team behind the rebrand, shaping a new visual identity to reflect this editorial ambition. We developed a minimalist, organic design language that creates space for culture and storytelling to take centre stage, while remaining distinctly Spotify. The result is a flexible editorial system designed to evolve with the breadth of stories, voices, and cultural moments that This is Spotify brings to life.