Colombia’s music scene has been making waves on the global stage in recent years, and Spotify is helping to bring not only local artists but also five selected individuals who are playing a key role in shaping the country’s music culture to a wider audience.
From exploring emerging youth cultures and trends to looking back at the cultural roots that continue to influence the music we hear today, the campaign celebrates the people and stories behind Colombia’s sound. It was developed to connect with both local audiences and music fans around the world.
Working closely with the team in Colombia, we led the creative direction across visual development, web design, photography, video and social. Through collaborations with the featured cultural influencers, we developed a multi-channel campaign with a consistent visual identity, extending its reach and sparking conversations around Colombia’s music and culture.
